About Track & Lead
The Track & Lead service allows analysis of the effectiveness of digital and traditional advertising, as well as customer service processes. It helps clients optimise advertising budgets and effectively increase sales.
In combination with the innovative call tracking system of Marketing Master Software (analysis of conversions from advertisements to telephone calls), the Client using our services gains powerful marketing and sales tools, thanks to which he can acquire more customers with the same advertising budget or reduce it to achieve the same goals as before, and use the saved funds for further investments.
What do you gain by choosing Track & Lead?
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One tool to monitor all customer touchpoints with your brand.
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One system for analysing the costs of acquiring a lead and a customer (ROAS).
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A tool for assessing the effectiveness of advertisements published on and off the Internet.
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Possibility to integrate the Track & Lead service with your own CRM system.
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Additional metering thanks to integration with the call tracking system and sales chatbot.
Automatic recognition of advertising sources
Marking the sources of acquisition of each lead (potential customer), i.e. from Google Ads, Facebook Ads, SEO, mailing, call tracking, offline sources (press, TV, radio, leaflets).
Monitoring brand touchpoints
By measuring, among others, forms on websites, contact calls (call tracking), forms on Facebook Ads and Google Ads, chatbot.
CRM functionality
An extensive database of leads and customers, allowing you to: store contact details, information about interactions, notes, documents.
Lead Automation
Automatic assignment of activities (actions), conducting SMS and Email campaigns, working with a calendar.
Multiple levels of access
Separate permissions for Administrators, Managers and Users, dedicated dashboards with reports and statistics.
Integrations
Possible integration with the Client's CRM system as well as with our Marketing Master Software services.